2025 Club Survey Review

2025 Cullasaja Club Member Survey Summary The 2025 Member Satisfaction Survey reflects a strong overall performance, with four departments showing notable increases in satisfaction: Wellness, Golf Operations, F&B Concessions, and Staff Service and Professionalism. These improvements underscore the Club's continued commitment to enhancing the member experience. Conversely, three departments: Clubhouse Dining, Golf Course, and Croquet experienced declines in satisfaction compared to 2024. While these areas still received solid ratings, they have been flagged for focused improvement.

Department Overall Average Member Satisfaction Score Clubhouse Staff 98% Overall Club 97% Golf Shop and Golf Operations 97% Golf Course 94% Fitness/Wellness 94% Pool 91% Concessions 89% Croquet 84% Tennis 83% Clubhouse Dining 83% Overall Average 91%

The chart to the right illustrates the percentage of ratings that were "Satisfied" or "Very Satisfied" across all departments. On average, 91 % of all departmental ratings met or exceeded satisfaction, meaning more than 9 out of 10 Members expressed positive feedback. Action Plans Underway: Departments highlighted in yellow are currently undergoing improvement initiatives. Although each of these still received over 80% satisfactory ratings, our goal is to elevate them into the green zone by 2026. Member Sentiment: With over 17,600 ratings and more than 1,200 written comments reviewed, it's clear that the Cullasaja Membership remains highly satisfied and deeply engaged in their Club experience. We are excited for what 2026 brings with a renewed emphasis on hiring amazing seasonal staff and updated amenities helping guarantee another remarkable and memorable year ahead.

Sincerely,

Chris Conner, GM/COO Cullasaja Club